Dissertation > Excellent graduate degree dissertation topics show

Research on Customer Relationship Management in Third-Party Enterprise

Author: WangChunHui
Tutor: WangKeYi
School: Dalian University of Technology
Course: Logistics Engineering
Keywords: Third - party logistics enterprises Customer Relationship Management Service Profit Chain
CLC: F274
Type: Master's thesis
Year: 2011
Downloads: 161
Quote: 0
Read: Download Dissertation


In the context of the overall development of China 's logistics industry , with the support of the national industrial policy , third-party logistics usher in the development of a favorable opportunity . However , the impact of the financial crisis , the cost of logistics and e-commerce enterprises continue to penetrate a serious impediment to the development of third-party logistics enterprises . As a service enterprise services customers always form the core of logistics demand and power , the competition among enterprises has become even more evolved contention for the client resources , effective customer relationship management can help companies reduce logistics costs , enhance core competitiveness . Therefore , customer relationship management has become an effective way of third-party logistics enterprises to overcome the obstacles , seize opportunities . The Service Profit Chain theory is that customer satisfaction comes from wealthy efficient staff to create value that customers perceived value , this value comes from an effective service quality employee relations management system and the appropriate management strategy enables employees . But the existing third-party logistics and customer relationship management research , mostly concerned about the external customer relationship management , lack of employee relations management . Research starting from the above problems , the use of a generalized concept of customer , based on the service profit chain theory , to build a comprehensive customer relationship management mode . Employee Relationship Management assessment of the value of employees and breakdown of employees , employee relationship management strategy , the implementation of impact assessment five activities ; external customer relationship management through assessment of customer value , customer segmentation , customer relationship management strategy , the results are evaluated five activities . In order to safeguard the smooth implementation of customer relationship management , research to build a support platform for customer relationship management , including: excellent corporate culture , reasonable structure and efficient business processes and improve information systems . Finally , Xinjiang COSCO International Freight Co. , Ltd. , for example , based on the analysis of its customer relationship management status , use to build a comprehensive customer relationship management model , combined with the enterprise development strategy , Xinjiang China Cargo customer relationship management implementation strategies and safeguards .

Related Dissertations

  1. Design and Implementation of Cross-selling System Based on Knowledge Reasoning,TP18
  2. Research on Customer Collaboration-based R&D Management of Inspur Group’s ERP,F426.672
  3. The Design and Implementation of Banking Personal Customer Relationship Management System,TP311.52
  4. The Analysis and Application of Telecom Customer Retention System Based on Data Mining Technology,TP311.13
  5. Design and Implementation of customer relationship management system based on Web,TP311.52
  6. Design and realization of the bank customer relationship management information system,TP311.52
  7. The Research on CRM Applying in Direct Marketing Business,F274
  8. CRM Implementation in Pharmaceutical Industry,F426.72
  9. Call Center Design and Implementation,TN99
  10. The Accounting System Design of Logistics Cost in Third-party Logistics Enterprise Based on TDABC,F253.7
  11. Design and implementation of CRM system based on the SaaS model construction machinery sales agency,TP311.52
  12. Research on Relationship Marketing in the Brokerage Business in Huatai Securities,F832.51
  13. Based on the Perspective of Human Resources 3PL enterprise's core competitiveness study,F259.23
  14. Classification of Customer Value Based on Rough Sets - Neural Network,F224
  15. Based on BP neural network of third-party logistics enterprise competitiveness evaluation,F253
  16. The Improved Solution Research of Yiyang Tobacco Company’s CRM System,F426.8
  17. The Research of Customer Relationship Management for China Changjiang Bunker (Sinopec) Co., Ltd Yueyang Branch,F426.22
  18. A Case Study on the Customer Relationship Management of South China Network Power,F426.2
  19. Research & Application of Information Center of Customer Service in Changfeng Motor Company,F274
  20. Railway Freight Transportation and Logistics Enterprise Cooperation Coordination Mechanism Research,F259.23

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile