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Based on the theory of enterprise strategy management, expounds the process of content and analysis about strategic formulation. The article analyzes that the effect of inflation in domestic market operating conditions, which in China is not big. The huge demand from market determines that it has great potential for growth, and facing enormous opportunities.China home market is currently facing such problems:one is the huge market demand and the accepting rigid gap, on the other hand, with migrant workers and university graduates, as a representative of the surplus labor force, the employment problem is severe day by day. But because some wrong ideas of bondage, the two problems didn’t find good sides. And a large number of highly educated and high quality Filipino servants, with its high-quality service and strong market competitive into China and high-end market, won the good reputation and social highly recognized.In addition, from national policy perspective, the strength of entire housekeeping market supporting obviously was not enough. No employment admittance system, although have posts regulation, but most of the time, cause low-end non-existing nanny market service is poor, poor reputation that social approval is low; furthermore, the profit pattern of low-end nanny market has not yet clear, therefore, if enter low-end domestic market, it will face the management of uncertainties.By means of SWOT analysis, YT group to the strengths, weaknesses, opportunities and threats are analyzed, and using "Filipino servants" successful experience, determined to make "western housekeeping carrier" the brand, the differential service into the domestic industry high-end market strategic positioning.YT group prepared to vocational training as business focus, implement brand licensing chain join way to quickly enter China home industry market, through scale operation efficiency and cater to the tide of China’s urbanization, in order to improve the quality of life for urban residents of beg, creating a "western housekeeping aircraft carrier" experts brand.
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