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Development Discussion of Private Banking Business for ZH Bank

Author: ChenZuo
Tutor: LiChangQing
School: Xiamen University
Course: Business Administration
Keywords: Financial Private Banking Customer Relationship Management
CLC: F832.2
Type: Master's thesis
Year: 2007
Downloads: 320
Quote: 2
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Abstract


Private banking is a point to wealthy individuals or families in the high-end service , its most notable feature is to provide tailor-made financial services according to customer needs , and services covering asset management , investment , trust , tax and estate arrangements , collections , auction and a wide range of areas such as provided by allied wealth management adviser one-on-one service , user-friendly the personalized product portfolio , service attitude , the level of investment specialization . Along with the process of sustained high economic growth and social wealth , private banks have hundreds of years of history in the West Bank business gradually into the line of sight of the people , on the one hand is a huge market demand , on the other hand it is a domestic commercial Bank of the reality of the lack of practical experience , the development of the private banking has become a major issue facing China's banking sector . ZH banks listed banks as a concern , the past two years, the retail banking business to achieve significant growth and successfully established a distinctive image of innovation in the financial products on the market has begun to have a basis for conducting private banking . August 8, 2007 ZH Bank officially launched in Beijing in the private banking business , and their integration into an important part of the full line of strategic planning for 2006-2010 . This article is in this context , seeks to combine the actual exploration ZH Bank Private Bank development model . This paper is divided into five parts , the first part briefly introduces the research background and research methods ; second part of UBS , Credit Suisse , HSBC Group , Citigroup , for example , a detailed analysis of the world's leading private banking business model , the operating characteristics and worth the the ZH Bank learn from ; third part ZH Bank realistic background for the development of the private banking , especially in the development of retail banking and private banking relationships ; fourth part discusses the the ZH Bank private banking system , the study may the improvements , and stressed that the cooperation relations between the Head Office and branches comb ; part V the resource utilization angle from customer relationship management , product management , IT systems support and financial platform to make recommendations to the development of the early private banks to solve the ZH Bank may problems encountered , and thus to improve the the ZH private bank 's competitiveness .

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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