Dissertation > Excellent graduate degree dissertation topics show

A Study on Music of Commercial Films

Author: LiMin
Tutor: ChenWeiPing
School: East China Normal University
Course: Radio and television Art
Keywords: Commercial Film Music Brand Attitude Advertising Effect
CLC: F713.8
Type: Master's thesis
Year: 2008
Downloads: 616
Quote: 1
Read: Download Dissertation

Abstract


Along with the rapid development of the advertising industry, a commercial film has become more and more is an integral part of people’s daily life. Music, commercial films can be run hand in hand, everywhere. Music is a commercial film’s basic element, has a unique and irreplaceable function.However, in full of all electronic media, music in commercial films which are impressive is very few. Why is this so? Crux of the matter is the people’s bias on the understanding of music’s functions in commercial films. It was considered that the main purpose of advertising is to sell products, music is just the foil, which can not dominate the proceedings. In fact, this point of view is wrong.Modern communication and consumption experience more and more tend to be an emotional experience, the audience is not the simple concept of consumer buying a product, sales promoters are not just to transfer the simple message of business information, the media is more focused on conveying the emotion, consumers’ demand are more emotional experiences. In this connection the music provided effective measure to convey. Music in commercial films has the advantage of creating an atmosphere which accurately convey the quality of products, through the creation of music melodies and lyrics, infect consumers, draw consumers’ desire to by and enhance the impression of the products to consumers.Though many businessmen and advertising people have realized the importance of music to advertisings’ creation, but they have no sufficient knowledge of music in commercial films which are in less 30 seconds, and weaken the actions. In this thesis, I will clear up the origin, history, status, traits and creations of music in commercial films. At the same time I strive to build a comprehensive perspective, fully tap the vast music’s features in commercial films.This thesis uses the methods of content analysis and exemplifications to study the music’s uses in commercial films. It also uses questionnaires and empirical analysis to analyze the effect and influence of music in commercial films. Besides,this thesis uses the method of documents to study the traditional theories of communications, sociology, psychology which are related to the subject, providing theoretical basis to this thesis.In whole idea, this thesis attempts to take the commercial films as targets, understand the historical development of music, explore the general laws of advertising music’s general specific characteristics and the basic performance, inspect music in commercial films’ functions and impact to consumers. So we can discuss the traits, nature and value of the music in commercial films, and analyze music how to participate in the overall advertising plan, how to create the music in commercial films. In addition, commercial films’ impact to the transition and development of music it self will also be analyzed.

Related Dissertations

  1. System that history - Dalhousie music aesthetics scholarship Shallow Understanding of Outlook,J601
  2. Study on Estimation of Two Dimensional Direction of Arrival Using a DBF Receiver,TN851
  3. Research on Autamatic Music Structrue Analysis,TN912.3
  4. Study of Music Generative Teaching in Junior High School from the Perspective of Events,G633.951
  5. Research on Interaction between Students and Teachers in Junior High School Musical Class,G633.951
  6. Research on the Music Education in Quality Education System in General Colleges and Universities,J60-4
  7. On the kindergarten music instruction in the design and expression,G613.5
  8. On the Natural Education in the Chinese primary school music education,G623.71
  9. Soviet experts in the Central Conservatory of Music, taught the whole story,G649.2
  10. Ordinary college music curriculum implementation case studies,J60-4
  11. College Music Teaching Quality Evaluation Problems and Countermeasures,J60-4
  12. Music teacher professional identity characteristics , influence and promote research,G633.951
  13. Extra-curricular activities in music research community,G623.71
  14. On performing vehicle in the lower primary role in support of the music classroom,G623.71
  15. From the psychological point of view of aesthetic music 45 elementary school music appreciation class Teaching Case Analysis Report,G623.71
  16. The Ethnology Research of Awe-inspiring Gong and Drum,J632.5
  17. Music and Video ’s Effects,J617.6
  18. The Research of Japanese Primary Music Textbooks,G623.71
  19. A Research on Music Teaching of Knowledge and Skills with Music Aesthetics as the Core,G623.71
  20. Discrimination of Music Organization of Chamberlain for Ceremonials in Period of the Han-Wei-Jin Dynasty,J609.2
  21. Hebei Province the Quality of Education in Vocational Schools of Music,J60-4

CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising
© 2012 www.DissertationTopic.Net  Mobile