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With the increasingly competitive worldwide, many competitors in the homogenization of products and services, corporate core strengths urgently seeking to be able to make it stand out. This background conditions, customer relationship management as an important part of the modern enterprise management theory, whether in theory or in practice, have made tremendous achievements. While at the same time, the experience economy era, to enable enterprises to provide customers with quality products and satisfactory services, pay more attention to the experience of competition and marketing experience, trying to attract customers to create the perfect experience feelings, mining and retain more valuable customers, improve customer satisfaction and brand loyalty, thereby increasing profitability and profit levels. Experience marketing and customer relationship management is very similar to the theoretical basis and purpose, are customer-centric, and hope to establish a good customer relationship with consumers to enhance the competitiveness of businesses, products or services. However, the experience of theoretical study and practical application of marketing involved in customer relationship management research at home and abroad and is not specific framework and implementation methods. Therefore, the perspective of this research focused on how to experience marketing successfully used in customer relationship management, how to build a CRM model based on customer experience, and how to improve the performance of CRM. First, a review of previous research to analyze CRM application status at home and abroad, as well as problems proposed assumptions as well as the success of the possibility of experience marketing intervention CRM intervention has the potential advantage; Secondly, built on the foundation of traditional CRM model based on model of customer experience, CRM, of model intervention experiential marketing position, function, as well as the implementation of the model program to do elaborate; DHC China as the research object, through research and analysis of the problems of existing experiential marketing strategy for DHC CRM model based on the customer experience, the recommendations of this article is given on the specific application and implementation of the model. This article is based on customer relationship management, marketing as an entry point to experience, build customer relationship model based on the customer experience, experiential marketing to intervene effectively to the part of the CRM model contact activities and marketing subsystem, and proposed the implementation of programs and strategies. Meanwhile, other companies in the process of implementation of customer relationship management, can draw on the the DHC company's research achievements, but to make proper adjustments according to their own characteristics and their environment characteristics, in order to better play to the advantages of the CRM model based on customer experience.
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