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A Study on China’s Marketing Research of Automotive Components and Strategy Design Based on CRM and Its Implement for TRW

Author: ZhangHeJun
Tutor: WangBo
School: Tianjin University
Course: Business Administration
Keywords: Auto parts Political - economic - social - technical analysis Swart analysis Customer Relationship Management
CLC: F426.471
Type: Master's thesis
Year: 2008
Downloads: 197
Quote: 1
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Abstract


With the sustained and rapid development of China's economic construction , the demand for auto parts in China is increasing , China has the world's second largest automobile consumption , China's auto parts industry is highly competitive , from full market competition to oligopolistic market is in transition phase . Faced with the competitive upgrades in the future for parts suppliers , how to correctly understand the market , combined with their own characteristics to seize market opportunities and develop scientific and rational marketing strategy at this stage is of great significance . This paper surveys and studies on the Chinese auto parts market , the use of the survey data is given to describe the situation of the industry and depicts parts industry development direction . In this paper, Trina SWOT analysis , scientific understanding of the environmental factors affecting the development of the company , in addition to the fierce competition of the industry itself , including the degree of perfection . The one hand, companies need to correctly deal with the external environment , the other hand, enterprises should continue to improve the internal environment , increase the technology content , lower product costs , building an efficient main competition , the implementation of effective marketing strategies , special attention should be paid in the new era under CRM marketing role . Strategy formulation and implementation is a complex and long-term thing , the survival and development of the company's plan must also adjust enterprise reform and development process in a timely manner , and constantly improve . An exploratory study on the basis of learning and reference the research of others made ??innovative achievements are as follows : 1 . Comprehensive system of China 's auto parts industry dedicated market research . Trina how to choose the target market , and optimize the marketing group and strategy . 3 . Proposed design of the CRM-based marketing strategy .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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