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"Chinese-style" Logo Design of the Role in the Dissemination

Author: ZhangYing
Tutor: RuanZhengXiang；JiangZhongQiu
School: Wuhan University of Technology
Course: Art of Design
Keywords: Chinese characters Logo Design Propagation Cognitive Chinese-style
CLC: G206
Type: Master's thesis
Year: 2009
Downloads: 140
Quote: 0
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Abstract


The Chinese characters has own perfect way of Moded techniques and the dissemination of ideas, is the plastic art that takes informing as a purpose, this promised the likeness between the Chinese characters and marking design. This text is exactly according to this, tried to carry on a chain to connect to the Chinese characters and the marking design. Analyzing the Modeling techniques and the dissemination of ideas of Chinese characters and marking design, provides theories basis for study "Chinese-style" Logo Design. And "Chinese-style" Logo Design will going along the road doesn’t hesitate for a minute.Perfectly, defined the use of Chinese characters, principles of modeling, with the High identification, easy to spread the law of memory, and after analysis of the main refining exaggerated features, a general simplification of transparency, at last As the use of the logo design elements. Sign of this type will not appear in Chinese characters .However, the impact of Chinese characters which reveal. It use of Chinese characters and culture to the common mode of transmission efficiency in the face of the cognitive advantages of audience. Its focus on modes of transmission and communication with the elements, so that effective and speedy dissemination."Chinese-style" Logo the spread of the Enlightenment brought us is the spread of element (Chinese characters) not a single . It and the society, the culture, the economy, the life and so on the various relations are close. The culture, the way of life, were in the way of the masses passed. so, I am advocating is the use of simple elements; it is Signs such as Chinese characters. It will contribute to the dissemination of culture in the visual, conceptual to send to consumers, increase the efficiency of communication. Form so that the mass has become a fast, easy, intuitive and typical.In this paper, the advantages of the spread of Chinese characters logo design modeling techniques and modeling analysis, the objective is to further study through the use of Chinese characters logo design in the new situation of the development and improvement. At modern time Logo design will research to develop new space. In this paper, scan in the study told the effective dissemination of knowledge at the same time, which will be integrated into the Chinese culture, in a sense is a kind of nationalization of the design requirements. It great vitality to continue to grow and prosper, while the initial logo design concepts and symbols is also closely linked companies, with a total length of Health to continue.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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