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In recent years, the domestic ornaments consumption, annual growth rate of 15% or more. Over the past 20 years, the development of the field of fashion, much faster than GDP growth. Ornaments industry is the business sector monitoring of 28 major categories of the fastest growing product in the industry. Crystal Ornaments with its jewel-like light and refreshing qualities Elegance by the majority of consumers, since 2005, annual sales revenue to 18% of the rate of growth. However, the development of this promising market, not a crystal ornaments business market share to more than 5%, with a nationwide network of manufacturers are also very small.Crystal ornaments industry specific low barriers to entry and fierce competition, low market share. How to become bigger and stronger crystal ornaments industry, to maximize competitive advantage? This article aims to business plan as a starting point to learn the use of MBA business management theory and crystal ornaments market knowledge and a thorough investigation and analysis, based on the L crystal ornaments business, for example, by analyzing the specific products And market position, sound marketing strategy, sound internal control mechanism, build a L crystal ornaments company’s business plan.Firstly, through the L company, the full description of L crystal ornaments company has the strength to do; then analyzed the characteristics of L Company’s products, further illustrates the company’s product segments L and other products on the market advantage. Then this paper, the macro environment analysis model - PEST model, industry competitive analysis Poter five forces model, SWOT analysis model, STP analysis of marketing theory, and so L crystal ornaments industry, the company’s access to the advantages and disadvantages, and face the opportunities and threats. Meanwhile, in marketing and sales analysis, brand marketing idea runs through, in particular the introduction of the cultural market, marketing strategy, target market and hopes to target customers on the detailed analysis and precise positioning, rapid and successful establishment of a market brand and reputation , L shape their own strong brand; Finally, on the L financial calculations, analyze the profitability analysis, breakeven analysis, sensitivity analysis and risk analysis, argument is a obtained L for investment, the ability to avoid various risks Strong company. L crystal ornaments company to write a business plan to help about to enter its crystal ornaments industry entrepreneurs to solve a series of business in the face management, marketing, branding, financial and other aspects of the problem it? In this paper, the L crystal ornaments, for example, in order to be able for the majority of crystal ornaments business in the theory and practice to provide guidance to enable them to out of the detour, faster and better looking to the direction to success.
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