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Research on the Internet Marketing Modes of Sports Goods Brands in China

Author: LiuChang
Tutor: WangQiaoJun
School: Ningbo University
Course: Humane and Sociological Science of Sports
Keywords: sports goods brands internet marketing modes
CLC: F724.6
Type: Master's thesis
Year: 2011
Downloads: 306
Quote: 0
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Abstract


In recent years, as the internet has become worldwide popular, the internet marketing has already been known, studied and applied by more and more people. Internet marketing obtains quiet a lot advantages which the traditional marketing doesn’t have. With a huge potential in development, it has created considerable economic value. Therefore, Internet marketing was favored by many companies, especially some top companies. There is no doubt that it can contribute a lot to the better development of the brand, if it is appropriately applied.There are many brands of sporting goods in China. However, the number of international famous brands is obviously less than that in Europe and America and other developed countries. Most of the brands in China are small and not that well known, and their growth is quite slow. They also fall far behind those famous brands in the marketing strategies.Based on the current situation and those speculations, the author of this thesis has made a detailed study of the internet marketing of sports goods in China. With relevant principles of economic based as arguments and proper ways of study used, the author has sought to summarize and analyze the main modes of internet marketing of sports goods in China, for a mature mode is a highly generalization of the marketing ideas and strategies, Then, the author analyzes the advantages and disadvantages of the summarized modes in detail, and also explores ways of perfecting those modes and makes some innovation, which is aimed to provide beneficial reference for the better development of China’s sports goods brands.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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