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How to improve farmers 'income has been the government, theorists, and the focus of attention of the community, and increase farmers' income simply rely on subsidies and other policies rescue is not feasible to completely solve this problem, or should proceed from the fundamental at - that help farmers solve the problems of production and sales of agricultural products. To fish \At present, the research and promotion of agricultural production technology has been popular, new products and the application of new technology has been widely accepted by farmers, and the vagaries of the markets for agricultural products for farmers, but is still a strange and mysterious. Guide farmers to understand the law and the characteristics of the modern market, to enable farmers to better integrate into this market, as the economic problems of agriculture researchers should focus on issues. Based on modern agricultural supply chain management theory, Hubei Province, vegetables, fruit growers, for example, farmers planted behavior, product sales behavior analysis. Based on complete control of the various channels of local agricultural products sales, compare the cost and benefit of the farmers in the marketing of agricultural products through several channels, put forward the argument assumptions: cooperation with the supermarket have a positive impact on the improvement of farmers' income . To prove this hypothesis, the factors affecting farmers' income, regression and analysis of each factor. Finally, the basis of the above analysis, put forward several policy recommendations from the government, supermarkets, farmers want the Government to strengthen the training of their knowledge of the market economy in the technical training of farmers, but also to the introduction of practical policy support the growth and development of the farmers' cooperative organizations; supermarket aspects of the basis for the development of the existing procurement system, continue to adhere to the policy of directly to farmers to buy \\The analysis is based on a lot of field research data, combined with an econometric model analysis on the impact of supermarket development for vegetables, fruit farmers income, the innovation of this paper.
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