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Study on the Newspaper Industry Competitive Power under Medium Convergence

Author: TanHui
Tutor: PengZhuBin
School: Hunan University
Course: Communication
Keywords: Press competitiveness Media Convergence Cultivate Cultivating Tactics
CLC: G211-F
Type: Master's thesis
Year: 2009
Downloads: 425
Quote: 3
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Abstract


The emergence of new media to the newspaper brought unprecedented challenges, but it also brings an important opportunity. In order to promote the continued development of the newspaper industry in the digital age, \Composition of the elements of competitiveness from the analysis of the Newspaper competitive impact on the trend of media convergence start development characteristics were analyzed before and after the press competitiveness elements of media convergence; based on the trend of media convergence under Newspaper , and described the newspaper media convergence trend competitiveness nurturing ways and nurturing strategy. Scholars conditions, most scholars focused on the study of the resources and capabilities of the medium itself has special, no theory of competitive well applied to the actual operation of the Press Group. This article from consider newspaper, the external environment think Newspaper competitiveness constitute the establishment of the elements is not fixed, but rather the need to integrate the influencing factors in the context of comprehensive together to consider. This paper is divided into five chapters, the first chapter is an introduction and reference by collecting a large number of the relevant literature, although the emphasis on the study of the newspaper industry competitiveness but the trend of fusion research is not fully learned scholars. Effective profiling and decomposition of the second chapter on the impact factor of the wave of new media on the press, to sort out environmental factors, resource factors, capacity factors are the main cause of the constituent elements affect the newspaper industry competitiveness. Then in the third chapter of the integration of media before and after the newspaper industry competitiveness elements roughly combing elements of identification under the Newspaper competitiveness of media convergence trend this stage Press competitiveness constitute market capacity, integration of resources ability, knowledge and ability. Chapter IV, Chapter V, for the newspaper industry in the context of integration competitive elements expand cultivation, the system proposed to cultivate ways and nurturing strategy. For market capacity building to focus on the brand as well as credibility, pioneering and diversified channels and profit model; morphology of the cultivation of the ability to integrate resources from the fusion of form and the integration of the external environment combining forging their own content industry value chain; Knowledge The ability to build the core competitiveness, to proceed through the building and development of human resources of the learning organization culture. This article earlier proposed the integration of the mass media affect the new changes in the development of the newspaper industry competitiveness as the theme from the theoretical level, combined with domestic and international experience in media convergence trend of the difficulty of the newspaper industry competitiveness, such as nurturing ways and cultivation strategies analysis and recommendations at the applications level corresponding countermeasures better operability, there is a certain value.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Organization and management
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