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The Commercial Communication of Songshan Shaolin Zen and Wushu Culture

Author: LuXiao
Tutor: GuoJiangYong
School: Shanghai Institute of Physical Education
Course: Journalism
Keywords: Shaolin Zen Wu Culture Business Communication
CLC: G852
Type: Master's thesis
Year: 2011
Downloads: 120
Quote: 2
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Abstract

Shaolin martial arts, in the specific context of Buddhist culture and martial arts is manifested in the form of Buddhist culture system fully embodies the wisdom of Zen Buddhism and martial principle. This is the Shaolin martial arts can be distinguished from the general kinds of fundamental characteristics of the martial arts. Therefore, the Songshan Shaolin Wushu Culture Zen Wu unity of cultural forms, include two aspects, part of Zen culture, part of cultural Wu, the two parts is not antagonistic but closely integrated. Shaolin martial arts as the external form of the fundamental means of Chan. Zen internal support, so the Shaolin Wushu enduring endless charm. The Wushu shape, Zen-oriented. Under the guidance of Buddhist compassion and caring, and save the world thought the aspirant through the Shaolin martial arts meditation to killing and Health, the fundamental purpose of the mind and see. In recent years, the Songshan Shaolin Zen Wu culture a range of commercial activities, especially by means of the mass media, commercial propagation, causing no small controversy. The Songshan Shaolin Zen Wu Culture Business dissemination, from the spread of the form and content point of view, mainly to set up a film and television companies, spread the culture of weapons; choreography repertoire dissemination Zen Wu culture; involved in the network, opened the the Shaolin shop and editing and publishing the Shaolin martial arts Cheats and so on. From the effect of communication point of view, the involvement of commercial propagation, first bring significant economic income, not only solved the problem of existence of the Shaolin Temple, to its subsequent development has laid a good foundation. Secondly, the commercial propagation expand the visibility of Shaolin Zen Wu, the Songshan Shaolin famous at home and abroad. But at the same time, the commercial propagation of Shaolin did not seize the Shaolin Zen Wu culture connotation, only passing on weapons while ignoring the Buddhist culture, destruction Zen Wu culture brand identity. Business activities of religious sanctity damage, resulting in the loss of the purity of Buddhism, commercialization trends pan Songshan Shaolin Culture Communication activities should be wary. Controversy normalized controversy, Shi Yongxin, the Shaolin Temple is so positive for accession to the WTO and engage in social and economic activities, helpless and historical traditions. First, the Shaolin Temple to protect their intangible assets, \better conform to the historical trend of a positive, it is helpless. The same time, the Shaolin Temple positive market and engaged in economic activities, have a great relationship with the historical traditions of the Shaolin Temple. History, the Shaolin Temple has a rich experience of accession to the WTO, especially in the political lasting bonds with the ruling class, relaxed social space for the development of Buddhism. The economic activities of the temple is also a long history, the survival of economic support for the development of the Shaolin. From these, the Songshan Shaolin commercial activities will be understandable. The face of the fundamental aspirations of the controversial birth of accession to the WTO dispute, the Shaolin Temple should gracefully mentality born of the heart to do things of WTO accession, the ultimate realization of the Mahayana Buddhist salvation. \Commercial behavior of the Songshan Shaolin Temple only settled in the spread of Zen the Wu cultural and settled all living beings on, in order to avoid controversy. Meanwhile, the media, public, and social for Shaolin behavior also give more support, tolerance and understanding. On the policies and laws, the government will need to establish a system of effective protection of traditional culture, from the fundamental solution to the difficulties faced by the traditional cultural heritage.

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