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A Cognitive Analysis on the Mapping Models of Conceptual Metaphors in English Economic News Headlines

Author: YinJuan
Tutor: ZhaoXia
School: Jiangsu University of Science and Technology
Course: Foreign Linguistics and Applied Linguistics
Keywords: Metaphorical expression Conceptual Metaphor Source domain Target domain Economic news headlines
CLC: H315
Type: Master's thesis
Year: 2011
Downloads: 190
Quote: 0
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Abstract


Metaphor research has been up to a thousand years of history. The traditional theory of metaphor as a figure of speech or rhetorical device, and is usually associated with poetry or rhetoric. About the metaphorical nature of the main three theories: Comparison of an alternative theory and interaction theory. In the 1980s, Lakoff and Johnson book our survival metaphor \Since, metaphor research into the new era of cognitive. Metaphor is the mapping of the human conceptual system source domain to the target domain; metaphorical expression of the surface expression of the source domain to the target domain mapping. The metaphor is not only a linguistic phenomenon, but also a cognitive way. Lakoff and Johnson's theory of conceptual metaphor for metaphor research has laid a solid foundation, while providing a more promising research tool. With the rapid development of the world economy, the economic news, there has been a lot of metaphorical expression, this phenomenon has attracted the attention of many linguists. Many senior scholars from different angles, made a huge contribution to conceptual metaphor in the economic field. In this study, to learn from their predecessors fruitful research results, conceptual metaphor analysis of the economic news headlines in English from a cognitive perspective. In this study, \Classify them according to the source domain, and find out where the concept of metaphor. This article mainly use a combination of qualitative and quantitative analysis method, through the analysis of a large number of instances, trying to figure out the the English economic headlines several typical conceptual metaphors and elaborate alien and abstract economic terms how well known and concrete concepts to describe. The study results show that: the conceptual metaphor widespread English economic headlines, this further confirms the universality of metaphor theory. Mainly through ten kinds of common conceptual metaphor to understand and elaboration of various economic phenomena and economic activity. The ten conceptual metaphor: the organism metaphor, the container metaphor metaphor water, building metaphor, the machine metaphor, weather metaphors, metaphors up and down, travel metaphor, the war metaphor and the game metaphor. The study found that the ten conceptual metaphor in the number of apparent differences, these differences implied by different cognitive effects. Same time, the study also found that the the English headlines metaphor derived from human experience, abstract economic terms is able to understand the specific concepts in the material world. Conceptual metaphor to explore the English economic headlines, we can better understand the economic headlines in English metaphorical thinking. This study have some help on the learning and teaching of Economics and Business English Writing.

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CLC: > Language, writing > FOREIGN > English > Writing,rhetoric
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