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The Study on the Competitiveness of Tourism Service Trade of Heilongjiang Province

Author: SunXiaoLei
Tutor: WuGuoChun
School: Northeast Forestry University
Course: International Trade
Keywords: Trade in tourism services Competitiveness Evaluation Index System
CLC: F752.68
Type: Master's thesis
Year: 2009
Downloads: 754
Quote: 4
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Abstract


Trade in services is the fastest growing field in today's international trade, the most important part of trade in services, trade in tourism services for its huge profits and huge contribution to a country's economy is increasingly widespread concern and attention of the world, can be predicted With the continuous development of the national tourism service economy, trade in tourism services will become an important area of ??international competition and cooperation. Heilongjiang Province in northeast China, the special geographical landscape and climatic conditions constitute Heilongjiang Province quaint, original, amazing tourist resource characteristics. But for a long time, the development of tourism in Heilongjiang too dependent on winter, the lack of development of other tourism products, ice and snow tourism is facing competition in the domestic market is not conducive to a place in the increasingly fierce competition in the tourism market. Fact, Heilongjiang Province, cool in summer, forests, grasslands, wetlands rich in resources, have the ability to further enrich their tourism products. Therefore Heilongjiang Province tourism service trade competitiveness, planning and economic development has important practical significance for the development of Heilongjiang Province. In order to analyze the Heilongjiang Provincial Tourism Service Trade Competitiveness build a model of Heilongjiang Province, International Tourism Service Trade Competitiveness Factors, asked the Heilongjiang Provincial Tourism Trade in Services international competitiveness of the influencing factors consists of five elements, namely: (1) tourism production elements of the main factors, including tourism and human resources; the 2 tourist market demand factors, including domestic and international tourism consumer demand; (3) travel service principal factors mainly refers to tourism enterprises; (4) tourism environment factors include the provincial tourism environment, international competitive environment and the tourist areas of our city; (5) tourism-related industries and ancillary factors, including transportation, dining and shopping, the role of government and tourist information network construction. This article contains the indicators of the domestic market share through the use of services exports contribution rate indicators, trade competitive advantage index of revealed comparative advantage index traditional evaluation index system, and at a deeper level to grasp the relationship of other factors of tourism resources and tourism, establish reflected potential ability and practical ability evaluation system to evaluate the Heilongjiang Provincial Tourism Service Trade Competitiveness. The results show that: the tourism service trade import and export data based on a realistic assessment indicators show that the Heilongjiang Provincial Tourism trade in services export competitiveness in the mid to upper position, relatively strong domestic competitiveness. But in the long run, the international competitiveness of the Heilongjiang Provincial Tourism Trade in Services downward trend in the northeast region of Liaoning, Jilin provinces competitiveness gradually catch up with the Heilongjiang Province, Heilongjiang Province, have a sense of urgency. On the other hand, on a combination of comprehensive evaluation by potential ability and the reality, the potential competitiveness of Heilongjiang Province, should seize the resource advantages, vigorously develop the tourism trade in services, and strive to improve tourism service trade competitiveness. Reality and potential evaluation analysis, we can see the advantages and disadvantages of trade in tourism services exports in Heilongjiang Province. Problems for the development of trade in tourism services in Heilongjiang Province, this article puts forward some countermeasures and suggestions.

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CLC: > Economic > Trade and Economic > States foreign trade > China's foreign trade > Import and Export Trade Overview > Special trade
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