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Communication Studies audience theory with the army in the new period of ideological and political education innovation

Author: WuZuo
Tutor: WangXianQing
School: Fudan University
Course: Ideological and Political Education
Keywords: Communication Audience theory Ideological and Political Education Effectiveness
CLC: E221
Type: Master's thesis
Year: 2011
Downloads: 186
Quote: 1
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Abstract


PLA is a people's army under the absolute leadership of the Party, is an important force to reflect the political advantage of the party and the country. The emphasis on ideological and political construction is the unique advantages of our party and the military. The ideological and political education in the army is the army ideologically and politically important and traditional strengths. 80th years, the ideological and political education of our army to form a set of fine tradition and played an important role to ensure that the nature of our military people's army to improve combat effectiveness and accomplish various tasks. Needless to say, the new era army's ideological and political education at the same time facing an unprecedented series of new situations and new challenges. Mainly in the following two aspects: on the one hand, the army's ideological and political education environment facing new challenges: from the international environment, today's international social and political multi-polarization and economic globalization, cultural diversity, and scientific and technological information technology trends army long-term Since the formation of the ideological and political education mode and is expected to have a direct impact; domestic environment, the rapid development of Chinese society, the social transformation profound and rapid, complex social conflicts of interests and prominent, socio-cultural and colorful scene. Various values ??stirring impact on mainstream values ??of Marxism. This weakened and impact the effectiveness of our traditional ideological and political education. On the other hand, the object of the ideological and political education in the new era army has also undergone major changes. Especially in recent years, with the \As we all know, soldiers born and grew up in China's reform and opening up achievements largest and fastest growing market economy, the dramatic transformation of the social structure of the various trends agitation collision, pluralistic values ??differentiation of the times, all of which together constitute the \\Face of ideological environment for the growth, they exhibit a new characterization of the new changes in the development of unique ideas and psychological tendencies. Therefore, how to combine the actual construction of the armed forces, to continue to strengthen and improve the ideological and political education in the army, in order to adapt to the difficult and complex characteristics of the ideological and political education, and the new requirements of the new era, a new task of ideological and political education. The ideological and political education in the army as a dissemination of the party's theory of innovation, the core values ??of the contemporary soldier, soldiers ideological and moral and behavioral norms of social practice, is a special kind of propagation phenomena. The ideological and political education in the military can and should follow the basic principles and laws of the Communication Studies. Therefore, we can proceed from the audience theory perspective of communication studies, learn communication theory results, research methods, to analyze the phenomenon of the complex military ideological and political education, innovative ways and means of the army's ideological and political education, to improve the ideological and political education in the army effectiveness. Firstly, sort out and explained the the psychological characteristics audience the basic point of view of the audience theory of communication studies, and general information dissemination process; elaborated special value and function of the army's ideological and political education; key analysis and discussion of the new era \On this basis, and value demands of the new features of its ideological and political education in the army to accept mental representation of the process; around how to learn and apply the theory of communication studies audience to the main line of the Ideological and Political Education Innovation in Military innovation and improving education of content, media, and levels with the relevance and feasibility of countermeasures research and thinking.

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