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Research on Customer Relationship Management and Application in China Insurance Company

Author: Meng
Tutor: HaoYuXin
School: Beijing Jiaotong University
Course: Project Management
Keywords: Customer Relationship Management Life insurance companies Research Application
CLC: F842.3
Type: Master's thesis
Year: 2010
Downloads: 180
Quote: 1
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Abstract


With China's accession to the WTO, sole proprietorship, joint venture life insurance companies have landed in China, the domestic life insurance market has diversified situation, industry competitive advantage can only establish an invincible position in the fierce competition in the market. Customer relationship management concept as an effective enhance the core competitiveness of the modern enterprise, will become a necessary means of life insurance companies to increase their strength, and to obtain a competitive advantage. A lot of practice shows that the implementation of customer relationship management (CRM) is the best choice to enhance their competitive advantage. Long-term, stable profitable customer relationships to cultivate and enhance the differentiated competitive advantage has unusual significance. Life insurance companies want to survive and seek development, it is necessary to enhance customer awareness, to provide a high standard of service and support, in order to consolidate the good relations with customers. Also, the ability to identify and control the operation and management of risk, precise positioning and segmentation of effective customer. Therefore, customer relationship management issues worthy of in-depth study on how to do life insurance companies. Therefore, the life insurance enterprise customer relationship management applications must be innovative and development, and how life insurance companies such as CRM concepts and methods to solve practical problems is the focus of this study. Customer relationship management is a new concept of competition and management methods designed to effectively improve the relationship between businesses and their customers. This study, starting from the point of view of the customer relationship management theory to a comprehensive overview, including: Customer Relationship Management definition, connotation, the core idea and Research. Second article in China's insurance companies on the basis of competitive new trend analysis of the value of the customer relationship management of China's life insurance companies, customer relationship management application status and existing problems in some life insurance companies at the same time carry out in-depth analysis. As the research object followed by H Life H Life, analysts pointed out that the need for implementation of the CRM, and the use of existing CRM theory combined with the actual situation of the H Life, a comprehensive analysis of the H Life on the implementation of CRM functional requirements as well as the existing management system constraints and the impact of CRM, and propose appropriate solutions, and thus speed up the development of the H Life, and enhance the competitiveness of enterprises purpose. Proceed from the needs of the industry, life insurance companies how to use the CRM case study to elaborate strategic transformation and constructive propose concrete ideas to build effective CRM system architecture suitable for domestic life insurance companies, and illustrates that build customer relationship management innovation system for life insurance companies in build the significance of the new round of competitive advantage in the new competitive environment.

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CLC: > Economic > Fiscal, monetary > Insurance > China's insurance industry > Insurance organizations
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