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Research the Construction and Management of Chongqing Tour Guide

Author: ZhongQing
Tutor: WangZuo
School: Chongqing Normal University
Course: Tourism Management
Keywords: Tourist guide Talented person Team building Management
CLC: C964.2
Type: Master's thesis
Year: 2011
Downloads: 196
Quote: 0
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Abstract


China 's tourism market is developing a huge change , especially in 2009 , the State Council issued the \strategic pillar industry and the people more satisfied with the modern service industry , it rises to the level of national strategy , China 's tourism industry will change dramatically , the change , one of which is by the resource - for - market price for step-by-step market, and then gradually to the service for the market to shift . It is because of this huge change , the National Tourism Administration Shao Qiwei, in 2010 the quality of tourism services to enhance the tourism work conference . Tourism Service Quality in the final analysis is to rely on talent, talent has now become a key upgrade our entire industry , industry to upgrade the talent to be upgraded . As the core component of the tourism industry , the construction of tour guide personnel will undoubtedly become a serious problem . Around Chongqing guide qualified personnel , according to the results of research and interviews , found that guides development of qualified personnel all have a lot of problems , such as serious brain drain of senior tour guide , guides hierarchical structure is unreasonable , guided level and treatment not linked , tour guides welfare and security , and the new system there is a very obvious deficiencies , including tourism institutions and tourism enterprises should work together to address these issues , the results of the actual situation of Chongqing , the Chongqing Municipal Government , the tourism administration department , the education sector , work together to guide development of qualified personnel for Chongqing to make a positive contribution .

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