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For today China 's insurance market , the channel almost determines the rise and fall of a company's success or failure . Especially when foreign insurance companies eyeing this market and a massive attack targeting when choosing channels and building channels became this \insurance company the most important task . The author believes that this aspect of the problem has not been solved , large foreign insurance companies is a step by step to erode our market . The good news is that there are more insurance who recognized this problem, they are making their own efforts to solve this problem, I believe , for the Chinese insurance industry, spring is just beginning. With China's accession to WTO, the domestic and international economic environment would Shigehito change . First, China will gradually full participation in economic globalization , integration with the world economy ; Secondly, it must act in accordance with international rules , in accordance with international multilateral trade rules , enjoy the corresponding rights and assume obligations : Third, promote China's entire economic structure and industrial upgrading and enhancing the competitiveness of related industries ; Fourth, China's insurance market will be further opened. Meanwhile , we also see that China's insurance industry faces serious challenges. The so-called challenges: First, the main foreign competition increased , the premium will appear split , China 's market share in the insurance company will gradually decrease ; Second, the entry of foreign companies will attract some of the personnel, the Chinese company had been a serious shortage of talent contradiction highlights : three foreign insurance companies with advanced management , technology, there is a large gap between the Chinese company to win in the competition , you must reduce costs, increase efficiency and improve service . Through these phenomena , we find that : the problem lies in the concept of solving Chinese insurance companies , institutions and mechanisms . Have a good hurdle WTO , the domestic insurance companies must change their ideas , deepen reform , and constantly improve the structure and mechanism of China's insurance . In the life insurance marketing channels , to take a personal insurance marketing agency based diversified marketing channels , supplemented by other strategies to effectively respond to foreign life insurance companies competition and challenges . Meanwhile , due to competition
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