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Author: ZhuZhaoZhao
Tutor: HongBing
School: Fudan University
Course: Journalism
Keywords: The Economist Newsweek International Communications Media Management
CLC: G237.5
Type: Master's thesis
Year: 2011
Downloads: 268
Quote: 1
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Abstract


In this paper, the British journal \achieve excellence worldwide influence causes. Full total is divided into five chapters: The first chapter introduces the origin of writing this article , in international journals industries are increasingly serious impact of new media at the time , I hope that through the \to find some way , but also for China's foreign propagation modes optimized to provide some reference. The second chapter reviews the development process of this magazine , you can see \The magazine this period laid down in \The third chapter is \chart using its international influence and readability make an important contribution. Chapter IV of its operational mechanism for the interpretation , magazine sales and advertising sales from two aspects of its circulation continues to rise, the reasons for continued growth in operating income , but also an analysis of its brand extension of the chain path . The epilogue chapter explores the \

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Various types of publications, editing and publishing > Journal editors published
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