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The Web 2.0 Era: How Newspapers Deal with the Challenges of New Media

Author: TianZhiXiu
Tutor: ZhuChunYang
School: Fudan University
Course: Media management
Keywords: Digitization Media Convergence Digital Newspaper New Media
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 183
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The presents in this issue show that the Internet has several and impacts on newspapers. The topic of convergence has been around for decades. Forecasters have long predicted the coming of a digital age in which semiconductors, computing, communications, and other forms of electronics would converge into overlapping newspapers. Technology and the changing idea of newspapers are digital convergence.Global providers of content and services have entered the media market, disrupting established value chains and business models of national, regional and local media companies. This paper presents a study of Web 2.0 adoption by online newspapers and discusses the future of the newspaper in an increasingly globalized and virtualized economy. The main conclusions are that Web 2.0 offers the opportunity for fundamental re-thinking of the business models of the news industry and that this requires a framework for business modeling that reflects cooperative exchanges of value. It’s true that in the coming decades, the printed versions of some newspapers will lose circulation.The WAN report showed that, contrary to conventional wisdom, newspapers remain a large and thriving industry worldwide, despite the impact of the global recession and rise of digital media.1.7 billion people read a daily newspaper every day, representing 25% of the world’s adult population. When non-dailies are added, the global reach of newspapers is 37%. Daily newspaper circulation fell-0.8% in 2009. Many newspapers in mature markets have embraced digital platforms and new forms of print publishing, growing their product portfolios, audience reach and revenues, even while their traditional print circulations have come under pressure.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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