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Members of the virtual community knowledge sharing behavior analysis

Author: ZhangXinZhe
Tutor: LiShuangLong
School: Fudan University
Course: Communication
Keywords: Virtual Community Knowledge Sharing Social Capital Theory Social Exchange Theory
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 215
Quote: 0
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Abstract


Internet (Internet) (?) To promote the vigorous development of virtual communities (virtual community) grow rapidly. Hellerstein in 1985 found that users through computer-mediated communication (computer-mediated communication, CMC) contact with their friends: they will online world as a community, and the online world when urban society relations. Many people participate in virtual communities is because the search for information to solve their problems, so if there is no virtual community rich information content, its value will be limited. Therefore, the virtual community of the biggest challenges is how to improve community members' knowledge sharing willingness [1] (Chiu et al., 2006). In this motivation, this study integrates social capital theory and social exchange theory at different levels to explore the virtual community influence individual knowledge sharing factor. Past studies have found that users are in the electronic bulletin board (Bulletin Board System, BBS) to build new relationships. The object of this study is Taiwan's university grid field of electronic bulletin board (Bulletin Board System, BBS) - Batch kick Industrial Square (telnet :/ / ptt.cc, hereinafter referred to as the batch kick) film board (movie) of users, research aimed want to know, what are the factors that affect the compilation of articles that virtual community members to share knowledge and information related to the film's wishes. In this study, social capital theory (Social Capital Theory, SCT) and social exchange theory (Social Exchange Theory, SET), this paper proposes social capital \and social exchange theory of \This study questionnaire empirical research, 122 questionnaires were collected results and with SmartPLS using SPSS for data analysis in order to verify the research hypothesis. The results show that social capital \In addition, the social exchange of \

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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