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The Building of the New Media Ethics in the Extensive Spread Age

Author: WangXinWu
Tutor: ZhangShiDi
School: Southwest University of Political Science
Course: Journalism
Keywords: Communicators Audience News media Journalism ethics
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 234
Quote: 0
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Abstract


Engels said before his death : \Looking at the domestic and international journalists and news media manifestations , journalism ethics problems have become increasingly prominent. Practice has proved that journalism is not only a moral attributes , but also far-reaching social and moral construction . News media and the social and moral influence one another, interactions. This paper attempts to spread in the pan this background , to the Marxist view , the traditional Chinese philosophy, ethics principles as a guide to current social realities at home and abroad , based on ethical journalism and communication studies . Through the analysis of the case and comb, the news media , ethics , philosophy of organic combination , to find a meeting point between the three , from the perspective of media ecology , and learn Chinese traditional thought of \, \The purpose of this study : First, to explore the ethical principles of journalism and communication activities between communicators news , news disseminators and the audience , between the audience and the audience between the ethics of this interpersonal relationships , as well as news spread media, social ethics guide function , the desire to explore ideas and perspectives in this field , to a certain extent, to enrich journalism and ethics intersect to form interdisciplinary ------ journalism ethics theory. Secondly, for the news media to improve their social credibility for journalists to improve their ideological and political quality , professional ethics morality , the audience for the news media to improve their media literacy to provide a theoretical reference. Finally, under the framework of new media platforms constructed to provide effective moral path .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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