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Along with the electric power market reform deepening, the power supply enterprise’s external environment has had certain change, the electric power customer no longer is completely the passive receiver, and the enterprise starts to take the customer value appraisal as well as the enhancement customer relations management day by day. Therefore, the power supply enterprise’s customer relations management which appraised based on the customer value has launched thorough research in this article. Firstly, the paper expounded customer relations theories including management idea, connotation and principle, secondly, studied the customer value appraisal theory and the method, in this foundation thoroughly proposed implementation plan of customer relations management system based on the customer value appraisal, finally, focusing on evaluation based on the customer relationship management, an empirical study was launched, on the basis of the analysis of the current situation and problems on power supply enterprise customer relationship management, design ideas, design model, implementation processes and implementation safeguard are proposed.
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