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Under the Socialist Market Economy, Research on Petroleum Marketing in Guangdong Province

Author: MaJingHui
Tutor: LiuLiXin
School: Jilin University
Course: Marxist Theory and Ideological and Political Education
Keywords: China Petroleum Guangdong region Refined oil Marketing Strategy
CLC: F426.22
Type: Master's thesis
Year: 2010
Downloads: 148
Quote: 1
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Abstract


In this paper, the China National Petroleum Corporation sales company as object of study, from both theoretical and practical aspects to explore the China National Petroleum Corporation Guangdong sales of refined oil marketing . Firstly, China 's refined oil industry supply detailed analysis of the status of factors that affect the industry in relation to the marketing of refined products and predict future trends explained by a large number of detailed and accurate information , and then a brief introduction to China National Petroleum Corporation Guangdong Sales Company Description and problems , followed by analysis of the Guangdong region oil sales market competition in the industry , and then found that the opportunities and threats faced by the China National Petroleum Co., Ltd., Guangdong sales company , where the clear understanding of their strengths and weaknesses , in accordance with the actual situation of the customer, product and market market segmentation, subdivided on the basis of a reasonable positioning . Finally, the basic theory, basic methods of marketing and strategic management as the main theoretical basis , both qualitative and quantitative , theoretical and practical combination of analytical methods for different target markets to take a differentiated marketing strategy , developed a group of products , services , channels , promotions and other marketing strategies . To provide practical ideas and strategies for the China National Petroleum Co., Ltd., Guangdong sales company to deal with the increasingly fierce market competition , ensuring business position was further consolidated , but also provide a valuable reference for other marketing enterprises .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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