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Research of Direct Marketing Channels of the Yellow Vest Logistics and Distribution Company

Author: SongWenHui
Tutor: ZhangChangRong
School: Northwestern University
Course: Business Administration
Keywords: Direct Marketing Customer Relationship Management Light Company
CLC: F259.23
Type: Master's thesis
Year: 2010
Downloads: 238
Quote: 0
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Abstract


Today , \Similarly , the \In this context , the paper uses quantitative and qualitative research methods and comparative analysis , the main departure from the direct marketing and customer relationship management theory to analyze the reasons for the success of the \Finally concluded that the success of the \The success of \\This conclusion , combined with a yellow vest the status quo of e-commerce , layers parse the corporate marketing channels , information systems problems , to find ways to solve the problem , and eventually given practical operating plan . From the research , the article is divided into six parts . Chapter paper background analysis ; Chapter II Review of marketing theory ; Chapter of a yellow vest e-commerce status quo , the problem parsing of the yellow vest e-commerce marketing and management information systems ; analysis of the cause of the problem ; Chapter reference light Company \The value of this paper is to clarify the nature of \Combined with the yellow vest, e-commerce and gives practical solutions .

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CLC: > Economic > Economic planning and management > Material economic > Countries in the world material economy > China > Supplies business and management
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