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Enterprise Investor Relations Management Research

Author: ZhangLanJun
Tutor: QiZuoDong
School: Capital University of Economics
Course: Business Administration
Keywords: corporate governance investor relations management public relations listed company
CLC: F832.51
Type: Master's thesis
Year: 2011
Downloads: 67
Quote: 0
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In today’s society, the enterprise capital allocation by indirect financing has gradually turned into direct financing, age requires enterprises and investors to establish good relationship between the trust, and the relationship between management to create more value. Since 2002 China began to advocate investors education, China has in overseas listing of the company in improving investor relations have made a lot of efforts, and get better grades. Investor relations management compared with the developed countries, whether in theory research field or in the actual operation, all in the primary stage. Under this background, the systematic research, it has great theoretical and practical significance.Investor relations management of agricultural bank of China has the vital significance. This paper, by foreign mature investor relations management theoretical guidance, combining the Chinese market investor relations management development, were described in detail investor relations management of related definitions and developing situation at home and abroad, and with the agricultural bank of China for practice case studies of investor relations management of the status quo and investor relations management implementation, evaluation, the existing problems and the related issues of theoretical and practical operation feasibility is introduced and analyzed.Good investor relations promoting listed companies improve level of management, improve the market information transparency and improve the efficiency of the securities market. The agricultural bank of China through the investor relations management, strengthen the communication with investors, enhance the investor confidence in Banks, prompted Banks have access to capital support for the whole capital markets and listed companies to create more fairness, impartiality and openness of the competitive environment, the construction enterprises and investors multi-win situation.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Financial market
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