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Research of Survival Strategies of Metropolis Newspaper under the Financial Tsunami

Author: SunHai
Tutor: LiuJiuZhou
School: Central China Normal University
Course: Communication
Keywords: Financial tsunami Metropolis Market-oriented Individuation Media Convergence
CLC: G216.2-F
Type: Master's thesis
Year: 2010
Downloads: 52
Quote: 0
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Abstract


Endanger the global financial tsunami swept the Chinese newspaper industry , in particular, is a more mature market development metropolitan newspapers , paper prices high , sales are down , advertising atrophy is placed in front of various city newspaper practical problems . In such a severe economic situation , the Metropolis must be another way to find a suitable for their own survival and development of the road . First , the news has the dual attributes of culture and commodities , the cultural property of the news is mainly reflected in the news of the day-to-day editorial news product attributes are reflected in the experience of the news media management , news commodity attribute is bound to determine the management of the business of journalism and communication industry embarked on the track of the development of market-oriented , the management rights by the majority of our metropolitan newspapers owned newspaper group controlled Therefore , in the tough economic situation , Metropolis where newspaper Group must integrate advantageous resources of the Group , to take the market-oriented development. Second , the global financial tsunami stimulate the nerves of the global economy , the economic news may be , In addition , as a regional media , Metropolis must ensure that the \Finally , media integration is the development trend of the contemporary media . As Marshall McLuhan said , the medium hybrid release a new strength and energy like atomic fission and fusion nuclear energy to be released as huge . \crisis turn \This paper to deal with the financial crisis in three or more to Metropolis as a foothold to the survival and development of ideas , progressive depth feasibility studies, the use of a combination of qualitative and quantitative analysis of the way , and strive in the context of the global financial tsunami lays out a Metropolis has targeted and operability of the survival and development of the road .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Various types of newspapers > Local newspaper
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