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Construction of web2.0 environment under the category of pharmaceutical chain enterprises based knowledge platform

Author: YaoShiLei
Tutor: GaoJie
School: Tianjin Normal University
Course: Library science
Keywords: Category management knowledge management knowledge platform WEB2.0 pharmaceutical chain enterprises
CLC: F426.72;F721.7
Type: Master's thesis
Year: 2010
Downloads: 102
Quote: 0
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Abstract


The 21st century is the era of knowledge-based economy. Knowledge has become a strategic resource for all industries. Pharmaceutical chain industry is no exception. New knowledge, new ideas support the rapid development of pharmaceutical chain enterprises, pharmaceutical chain enterprises are from a traditional Chinese medicine into a retail business relies on new knowledge, new management, new technologies emerging knowledge-based modern retailing. Thousands of pharmaceutical chain stores and tens of thousands of varieties make Pharmaceutical chain industry find no suit way to manage it.Category management appears to overcome it. Category management to data analysis-based, consumer-oriented to achieve with business competition and cooperation, so as to build the core competitiveness of enterprise product line, to guide store shelf display and introduce new products, enhance their continued profitability. The implementation of category management is a pharmaceutical chain enterprises to build the core competitiveness of the magic weapon. The category management sense, knowledge management, which is based on consumer demand for goods and information processing and information technology support for the foundation, through information gathering, processing, mining, tacit knowledge to achieve dominance, so as to achieve the guiding product management, commodity marketing purposes. At present few domestic pharmaceutical chain enterprises successfully implement category management. Most of domestic pharmaceutical chain enterprises carry out category management in some categories. The reason is mainly due to the limitations of the knowledge platform based on category, which information cannot be timely and accurate flow and which knowledge cannot be translated into effective and timely. WEB2.0 of the technologies and concepts bring revolutionary change for the next generation knowledge platform. It provides B/S software architecture and personal knowledge management platform, which makes the effective realization of tacit knowledge to explicit knowledge conversion, in order to achieve rapid and effective decision-making may be. Category management, WEB2.0 of technologies and concepts, knowledge platform, integration will become a medicine chain to build the core competitiveness of the theoretical basis.In view of the above analysis, put forward the concept of category management ecosystem, analyze the composition of ecosystem elements, also put forward category management tools that make knowledge of category management platform is based on the category of Enterprise Knowledge Management and to category management ecosystem and Web2.0 theories such as the theoretical basis for building a blog and other Web2.0 environment category-based chain of medical knowledge platform model, based on the generic model, based on the current status quo of the industry information integration model, analyze its modeling, soft-environmental factors. Context of the current pharmaceutical chain enterprises ("Sinopharm guoda") information management system status and system integration development, further analysis of category-based knowledge platform for enterprise applications in the pharmaceutical chain of the possibility and necessity for the pharmaceutical chain enterprises based on the category of enterprise knowledge management to provide reference.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational > Supermarkets, chain stores,specialty stores
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