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In the Agricultural Products Brand Strategy Science and Technology Innovates Question Search

Author: XuXiaoZuo
Tutor: ZhuFangChang
School: Hunan Agricultural University
Course: Agricultural science and technology organization and services
Keywords: produce Agricultural products brand strategy Science and technology is creative
CLC: F323.5
Type: Master's thesis
Year: 2011
Downloads: 229
Quote: 1
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Abstract


Knowing to all the our country is an agriculture big country, all really value an agriculture question from the center to all levels governments in the place.Intensifying science and technology innovation is to make good agricultural products brand construction, is the way that promotes an our country agricultural products competition ability. Amid total the center is 17 three amid the plenary meeting decide amid"enlargement the agricultural products registered design and brand mark strength for safeguard" for"cultivate well-known brand" for submission etc., this explains that the agricultural products brand strategy has important realistic meaning. Turn rival strategy in the international agriculture industry down, is in line with in the our country and the WTO frame and the international market economies down, investigate current Chinese special feature again and international agricultural products brand the strategic path is in line with of creative way of thinking。Aim at our country agricultural products brand strategy amid science and technology creative opposite imperfection question, from our country the agricultural products present condition commence and commence from the agricultural products brand strategic present condition, get our country lack science and technology innovation in the agricultural products brand strategy.. Combine case analysis, can discover agricultural products brand in the middle of the strategy science and technology innovation exertion of action, submission intensify our country agricultural products brand strategy amid science and technology innovate the counterplan of question. Pass analytical enunciation, agricultural products brand strategy amid had science and technology innovation building-out, at a series of transform, supervision, publicity, exhibition amid, standardization capacity, have already emphasized and pushed an action to the agricultural products brand strategy.End submission agricultural products brand strategy amid science and technology innovation of counterplan and suggestion, in order to give progress agricultural products brand strategic back of business or government to enlighten. Today that turns in the international agricultural products brand strategy, under WTO frame and market economy system, in the agricultural products brand strategy science and technology innovation question search requirement theory search of backing, more need agricultural products brand back the coalition fulfillment of the business and government. The angle that turns according to the market inquires into science and technology in the agricultural products brand strategy innovation of question, promote science and technology in the agricultural products brand strategy innovation of notion and theory, let science and technology innovation for agricultural products at brand strategy amid develop a larger action

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CLC: > Economic > Agricultural economy > China 's agricultural economy > Construction and development of agricultural economy > Production of agricultural commodities,agricultural labor productivity
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