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Research of Public RelationsAdvertising Design

Author: SongYao
Tutor: WangJiaMin
School: Xi'an University of Technology
Course: Art of Design
Keywords: Advertising and PR Portrayal Visual Communication Design
CLC: F713.8
Type: Master's thesis
Year: 2010
Downloads: 212
Quote: 0
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Abstract


With the economic development and social progress of the role of advertising is growing increasingly become part of the people in real life . Advertising and PR is a public relations and advertising integration birth of new forms of advertising , as a family of advertising , public relations and advertising is getting strong . Advertising and PR based on the long-term development of the enterprise is to improve corporate reputation , build or reshape the image of the visual communication arts . Advertising and PR bear at the same time to establish a brand image tasks , also charged with the rich visual culture advertising , purify the social atmosphere and the heavy responsibility of the advertising context . This thesis through theoretical monographs the combing and analysis of the literature and related cases on the advertising and PR opportunities for development and social value generated by the contrast between public relations advertising and merchandise advertising , a clear definition of advertising and PR . Artistic characteristics and domestic advertising and PR representative at this stage , in-depth , systematic study summarizes the timing and production strategies conducive to investment in advertising and PR . At the same time , the use of the investigation, collection of information , advertising and PR status and actual development given analysis . In addition, analysis of the advertising and PR positive impact of socio-economic and cultural construction , brand building and the role of advertising and PR effective driver 's point of view , enhance corporate image and provide a realistic basis for the future development of advertising and PR . Next, reference , learn from the successful experience of the outstanding cases , summarized in the creation of the advertising and PR route design elements involved in the publicity of the advertising image analysis and integration , to further explore advertising design responsibilities to designers produce a certain guiding role . Finally, the design project by Xian Wei IT consulting limited liability company , with the means of art and design , practice and application of the theory to complete the task of corporate public relations advertising design .

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising
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