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Tourists’ Perceptions Research Based on Q Methodology-A Case Study of Hangzhou "Three-Water" Tourism

Author: XiangZuo
Tutor: WangGuoXin
School: Zhejiang Technology and Business University
Course: Tourism Management
Keywords: Hangzhou Sanshui Q methodology Subjectivity Tourist Perception
CLC: F592.7
Type: Master's thesis
Year: 2010
Downloads: 127
Quote: 0
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Abstract


Hangzhou is a domestic and international tourism is highly developed city, the three water tourism resources of the Qiantang River, the Grand Canal and the West is the core of its tourism development. Currently, the Hangzhou Municipal Government to Hangzhou to create an international tourist metropolis as the development of strategic objectives, and speed up the river development and canal remediation, urban development is increasingly toward \Take this favorable opportunity, Hangzhou Tourism relying on the Qiantang River, the Grand Canal and the West \How to give full play to the advantages of the three water tourism resources, the development and improvement of tourism products, won the tourists favorite tourist attraction, the problems to be solved. Therefore, the tourists have been \In this paper, based on extensive literature research and theoretical finishing choose to explore human subjectivity Q methodology as the main research method since the Hangzhou Tourism 42 domestic and foreign tourists for the survey, and to follow the main steps of Q methodology to expand research; then use Q methodology specifically for empirical studies PQ Method software for statistical analysis, as an exploratory study of tourists on the subjectivity of perception of the existing \help tourism product development and improve a number of recommendations. The text is divided into five chapters: the first chapter is the introduction. This chapter first introduces the research background and significance, and then determine the research methods and ideas, to clarify the difficulties of this study and innovation. The second chapter is relevant research literature review. This chapter begins with Q methodology and tourists perceive two reviewed previous studies, the proposed research direction. Chapter investigation commenced with data collection process. This chapter begins with a general overview of the Qiantang River, the Grand Canal and the West, the three major research area, then the differences from the Juche Idea, strengths and weaknesses, with R, as well as major steps Q methodology explained in detail, and finally the research process, including a photo shoot and selection, research site and object selection, as well as the research process. Chapter tourists to Hangzhou \This chapter explains the research data analysis process and results obtained objective existence of four different tourists type, and explain in detail, comparing the difference between the subjective perception of the four categories of tourists. Conclusion Chapter. This chapter summarizes the research findings, made several recommendations to the development and improvement of of Hangzhou \Rationally concluded a review of this study the problems and inadequacies of the proposition future research directions.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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