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Design and Implementation of eCRM System

Author: MengFeng
Tutor: LuJingPing
School: Guangxi University
Course: Mechanical Manufacturing and Automation
Keywords: Customer relationship management
CLC: TP311.52
Type: Master's thesis
Year: 2008
Downloads: 133
Quote: 1
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Abstract


Customer relationship management emphasis on customer as the center, the activities of enterprises around the customer expansion. This paper is to design a suitable for small and medium-sized enterprise customer relationship management system, make the enterprise application of the concept of customer relationship management, enhances the enterprise the customer relationship management level. According to the characteristics of small and medium enterprises, combined with the CRM theory and related technology research and the system requirement analysis, to determine the scheme of the system. The paper presents the design of the system adopts the Browser/Server three layer architecture model design. Application of this system Microsoft SQL Server 2000 as the database Server, using Microsoft Visual Studio.NET 2005 as a development platform, the use of C

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