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The increasingly intense competition in the market today , the competition between the various regions shift from simple commodity competition to the competition of comprehensive strength of city units . In today 's world increasingly intensified urbanization , a city in order to obtain sustainable development , there must be a strong city brand awareness , strengthen inner city construction and development on the one hand , on the other hand , actively carry out the brand communication activities , continue to shape the enhance the city 's brand image . China 's cities are to survive in the worldwide competition , must pay attention to the urban brand marketing and urban brand strategy . How to create a brand of Chinese cities , how to efficiently and effectively spread of Chinese urban brand has put on the agenda at all levels of government urgent . From the inevitability of urbanization \Then systematically discussed the meaning of the city brand , elements , classification , characteristics , formation process , and urban brand and product brand , corporate brand differences. At the same time , the paper how urban brand strategy to the implementation of the detailed introduction . The domestic city brand strategy basic planning work needs to be done first , on this basis , the full investigation and study , analysis of the specific environment of the city in which the city's brand-building and urban brand positioning , core values ??shaping the target consumer select other sectors relative access , according to local conditions to formulate appropriate city brand strategy . After solve the meaning of urban brand strategy , city branding strategy to determine the significance of the city brand strategy , city brand to promote the spread of important issues , the author for the misunderstanding and lack of exist in the organization and management of the Chinese city brand strategy implementation , how to put forward constructive suggestions in the implementation of brand strategy and management practice . This paper mainly uses the literature research , qualitative and quantitative analysis , comparative analysis of a combination of research methods .
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