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Study on the Most Optimized Customization Level of MC Enterprises Based on Customer Satisfaction

Author: HuangYingShuang
Tutor: YangXueJin
School: Shandong University
Course: Management Science and Engineering
Keywords: Mass Customization Customer Value Customer Satisfaction Degree of customization Optimization
CLC: F224
Type: Master's thesis
Year: 2008
Downloads: 139
Quote: 1
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Abstract


Today's global competition in the manufacturing sector and the diversification of customer needs , to the enterprise and more demand , such as the diversity of the varieties listed fast , low-cost and high-quality . Therefore , mass customization (MC-MassCustomization) is developing rapidly, becoming a mainstream mode of production of manufacturing industry in the 21st century . MC production efficiency of large - scale production of custom products, will undoubtedly become the future of the manufacturing industry for a long time to the pursuit of the ideal mode . The background of mass customization , mainly to study the optimization problems based on individual customer requirements , customer satisfaction and the degree of customization . The main content of this study are as follows : first described the main content of the research background , significance , methods, and this study , followed by a summary of the literature the MC model concept, degree of customization summarized , both at home and abroad MC Research to do a simple overview . 2 , analysis of the customer's individual needs , and asked the customer value evaluation system and customer preferred program . ( Fuzzy ) clustering analysis principle , there will be similar to the needs of the customer \Do the necessary preparatory work for the below research customer satisfaction and corporate optimal degree of customization . 3 , based delivery, product prices and the relative error customers general satisfaction function , the function will be redeemed for customer satisfaction of a factor can measure the amount of . 4 , analysis of the relationship between the degree of customization and corporate income and costs , and to study the problem of determining the optimal degree of customization based on the principle of profit maximization .

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