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In recent years , many Anxitieguanyin production and business enterprises gained popularity and market acceptance . But the brand communication process , but also a lot of problems . The study Anxitieguanyin brands as the main object of study , to sort out and explore two aspects : one brand hidden elements of the system . Carried out the analysis of Tie Guan Yin obscure brand personality problems similar corporate positioning , the only departure from its own resources and consumer demand , to seek a reasonable position to solve the problem of fuzzy personality . Second, brands constitute the dominant element of the system . Named beneath the elegant , identical, the lack of an international perspective , the expression of landmark significance is unclear , the lack of recognition and artistic packaging neglect the core tea temperament identical logos similar appeal points , ignoring consumers . And accordingly recommend Anxitieguanyin name, logo , packaging , logo creation , focus on cultural connotations , consumer-centric . The study also put forward views and suggestions. Anxi Tieguanyin brand new propagation conditions spread In event marketing, communication carriers and means of experience in marketing , public relations , terminal , Internet , brand Union Anxitieguanyin brand communication recommendations .
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