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The Case of X New Product Marketing of W Company

Author: OuYangPing
Tutor: ZhaoShuHong；FuYongChang
School: Yunnan University
Course: Business Administration
Keywords: FMCG New Marketing Marketing Strategy Drinks
CLC: F426.82
Type: Master's thesis
Year: 2010
Downloads: 200
Quote: 0
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Abstract


The fast moving consumer goods industry matures accompanied by economic development , at the same time facing increasing competition , Gradual and profit situation . FMCG new listing market constantly , but many are short-lived . The study shows that , largely with failed marketing products to market failure . The role played in the fully competitive industry , marketing is relatively large , fast moving consumer goods companies new apart from the competition and the formation of market sales sustained and steady growth , develop the right marketing strategy is particularly important . In this paper, a case written form , X W food company in the fast moving consumer goods industry marketing of beverage new product market positioning , pricing strategy , channel development and management , marketing strategy , listing the year 's sales objective description and x beverage marketing can learn from the experience and problems in -depth analysis , including the key points on the X drinks marketing , market prospects , the value of the category innovation , an occasion to marketing strategy analysis of how to enhance the value of the product of the X drinks how to improve the the channel management recommendations , to form some explore the value of new FMCG marketing case .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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