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China 's tobacco industry is a lot of monopoly industries affected by the policy , the implementation of a unified leadership , vertical management , the monopoly franchise management system . China's accession to the WTO , the modern tobacco business competition is not an enterprise with another enterprise simple competition , but the collision of passion between the industry value chain enterprises build . Tobacco companies must build its competitive strategy based on longitudinal industrial chain collaboration efficiency can really get to the core market advantage . Only the tobacco industry from a strategic point of view , the introduction of supply chain management concepts, methods , and sustainable development of the industry supply chain to achieve global optimization , reducing the overall cost of the industry , and enhance core competitiveness , and build efficient industrial and commercial cooperative system in order to achieve the industry . This article focused on the research in the tobacco industry , industrial enterprises and commercial units interact joint mutual synergy , integration of resources and improve the value of the use of resources , cost savings , and achieve common profit , as well as how Loudi City, the tobacco companies should integrate industrial and commercial marketing resources , how industrial and commercial cooperative marketing . Extensively reviewed the literature on the basis of by generalize Loudi tobacco companies and of Loudi cigarette market situation , the factors affecting the development of Loudi cigarette market analysis , summary of Loudi City, tobacco companies is the difficulty of development as well as of Loudi cigarette market exists inconsistent supply and demand , Lingshou Hu satisfaction and low , trying to take a combination of theory and practical study , on this basis , from the four aspects of industrial and commercial cooperative marketing objectives and positioning , supply and demand plan , Lingshou Hu management and brand marketing the the corresponding measures suitable for cooperative marketing of Loudi tobacco companies . And developed a series of safeguards to support the smooth development of the industrial and commercial cooperative .
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