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Since entering the 21st century , the media increasingly important role to play in people's lives , it is the people of the world to provide channels to understand the other country's culture , customs , and News , etc. . Newspapers as an effective medium of mass communication in today's information age , for the country , society and the individual to provide reliable and timely information . Since the reform and opening up policy , China has experienced rapid diversification of development . The rapid development of the social and cultural refraction in the lexical level . As a tool for information delivery , newspapers and use a lot of new words , covering all aspects of political, economic , military , science and technology , education, culture, entertainment , health, etc. News translation , especially newspapers and a new translation of the word for the framework of cultural exchanges between China and other countries bridge , and promote the development of China's modernization . However, while most of the translations translate syntax is accurate, but there are some translations are still somewhat obscure, not smooth , and impact to the dissemination of results . Neologisms translation often the main problem : inappropriate back translation , cultural connotation fuzzy Chinglish expression and so on . So , there is a need for deeper Discussion News new translation of the word strategy . Naturalization and alienation theory in translation scholars , many scholars , and embarked on a discussion . However, research on naturalization and alienation theory rarely before starting from the point of view of the communication process . This paper argues that the process of translation is in fact a special dissemination process for the translation of research from the point of view of the communication process to explore . In this paper, from the point of view of the communication process to analyze the naturalization and alienation in the news new words in the translation process , the hope is to contribute to cross -disciplinary research in Communication Studies and Translation Studies . Firstly turn on naturalization and theory of alienation in Western countries as well as in China's development , news word translation features . After that, via text analysis of naturalization alienation news new words in the translation process from the propagation angle analysis . Through this article , the authors hope to improve the quality of the translation of new words , and provides a new perspective for naturalization alienation .
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