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Chinese Brands on the Upgrading of Cultural Exploration and Research

Author: LiXing
Tutor: XunShengLan
School: Jiangnan University
Course: Art of Design
Keywords: Culture Brand Culture Psychological brand design Core competitiveness Brand-improving
CLC: F273.2
Type: Master's thesis
Year: 2008
Downloads: 751
Quote: 4
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Abstract


Today’s society is a competitive society, the global economy is in a fierce competition, is extremely rich in such goods, indicating the difference between the market conditions, all enterprises are pondering how to expand the brand differences, and establish their own characteristics to distinguish between products In competitors; how to establish a brand personality, to the distinctive character of their products to attract customers of the problem. At present, who can establish a unique brand characteristics, who will be in fierce competition in the market come to the fore.With our world-class brands from more recent, from the world’s top brands to see that the development of Chinese brands is not optimistic. The development of domestic brands of their own capabilities difficult. Since reform and opening up, Chinese brands have gone through a phase of economic enlightenment and brand the stage of economic development, which is now in a brand enhancing economic stage. China’s brand development and the overall level of China’s economic and trade is not commensurate with the level of development, compared with developed countries still have a long way. Therefore, upgrading the core of our brand competitiveness is also required great efforts. The success of brands in the market competition is the most powerful weapon, but also the most valuable corporate assets. The modern brand of competition, more performance for the brand culture of competition. To enhance the country’s core competitiveness of the brand, is to achieve brand beliefs, building our brand of modern culture.Papers for the analysis of the ideas: a culture of brand building, brand culture shaping China to enhance China’s domestic brand design. Research has demonstrated the brand and cultural theory. From the perspective of economics, culture is summed up brands and consumers closer, and create differences between the core competitiveness, occupying the market and improve the building of a strong brand means in the cultural meaning and significance of brands, brand culture emphasized the function and value; details Analysis of brand culture of brand design elements of the psychological impact of China’s domestic brand design for the upgrading of the stage on the basis of empirical analysis in the international and localization of-date brand strategy, how to make brand integration into the international reach of the national personality. China to create brand culture, the success of the national cultural characteristics of international brands to guide the development of China’s brand-building culture in the direction. Old and famous in China as an example, propose constructive solutions.Upgrading China’s domestic brand design. "Non-fried" instant noodle consumer market is a new concept, has great potential for development. This paper will be " ’ Wu Gu Dao Chang ’ brand design enhance the exploration of empirical research" as a case, and from the convenience food market analysis, China’s instant noodle market analysis, as well as non-fried noodle brand is psychological state of the progressive layers of depth. To consumer sentiment, the design of psychological theory based on the design of the original noodle consumer satisfaction surveys, through instant noodle consumer satisfaction survey the implementation of instant noodles to the consumer satisfaction survey results of statistical analysis, non-oil Fried noodle brand psychological evaluation of the local analysis, non-fried noodle brand psychological evaluation of the relevant analysis. The instant noodle market from the existing start to understand consumer spending related reasons, related to consumer habits, sales-related publicity, " Wu Gu Dao Chang " relevant brand awareness, " Wu Gu Dao Chang " relevant brand image and prospects, and other psychological evaluation, that " Wu Gu Dao Chang "brand design enhance the empirical study concluded that the completion of the" Wu Gu Dao Chang "brand of design enhancements, and" Wu Gu Dao Chang "brand culture enhance the exploration of the design.

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