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Research on Fishery Enterprise’s Diversification Strategy Based on Core Competence

Author: ShanWei
Tutor: QuanXiJian
School: Ocean University of China
Course: Business management
Keywords: Core competitiveness Fishing enterprises Diversification
CLC: F324.6
Type: Master's thesis
Year: 2008
Downloads: 372
Quote: 2
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Abstract


Development of our fishery into a double dilemma: the rigid constraints of the sustainable development of fisheries and resources and the environment have become increasingly prominent from the supply level; the aquatic supply a buyer's market from the demand level point of view, the growth of the fisheries by the domestic and foreign markets constraints have become increasingly clear that the traditional capture fisheries into a relative atrophy and adjustment phase. In this context, some fishing enterprises started by a single fishing enterprises to diversify business enterprise development. However, in reality, diversification strategies to carry out a successful enterprise is small for fishing enterprises, how the resources and capabilities of the enterprise and external changes in the environment to coordinate in order to achieve the healthy development of the enterprise on many fisheries enterprise development have to consider the problem. In this study, the intrinsic link the study of the core competitiveness of enterprises and corporate diversification strategy based on the use of AHP, fuzzy comprehensive evaluation method of qualitative and quantitative strategic analysis and evaluation method to study corporate diversification strategy based on core competencies for instance and Haodangjia Group described the construction and implementation of the the fishery enterprise diversification strategy based on core competencies specific strategies and implementation methods, some useful results. First, elaborate on the relationship of the core competitiveness of enterprises and corporate diversification, corporate diversification based on core competencies, and the diversified management can promote the development of core competencies. The implementation of the model, and model involved the cultivation of core competitiveness and industry diversification strategies selection and research into the way of the establishment of a diversified business strategy based on core competencies. Second, the analysis of the characteristics of the fishing enterprises, diversified business motivation, type, and pointed out that the current of our fishery enterprises diversification problem. Finally, diversification to Haodangjia Group, for example for empirical analysis. Diversified Haodangjia Group operating status analysis, evaluation by analytic hierarchy process and fuzzy comprehensive evaluation headed the Group's core competitiveness. Finally, according to the aforementioned theory, as well as headed the diversified business strategy based on core competencies. With the development of China's economy, more and more fisheries enterprises will face the problem of diversification, we believe that only when these enterprise groups truly build the core competitiveness, in order to better achieve the long-term, stable development.

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CLC: > Economic > Agricultural economy > China 's agricultural economy > Organization and management of agricultural enterprises > Agricultural production and service organizations
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