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As modern house indispensable component, weed out the old and bring forth the new the development and change constantly since sofa appear, the modern sofa is unable to be substituted by any article as the key element with indispensable house culture.Design and do comparatively systematic comprehensive research on the sofa, in order to narrow domestic and international disparity, practice of instructing the sofa to be designed, the thinking that pioneer and invent, and have important meaning with the demand that the rich and varied products meet the domestic and international markets. This subject has determined the nature to the function of the sofa, has carried on concrete analysis and studied around such intension that is designed of the sofa as model, decorating and craft, etc, should have modern and novel model, changeable tone and the best functionality to design while proposing a good sofa.Can design better meeting people’s material need’s, spirit needs and needing certain meaning with the psychology to the sofa in culture. Must pay attention to the application of science and technology in the sofa design. Modern sofa tends to be multifunction and health in function, be concise、variant、unsophisticated and natural in model, and lays stress on detail which caring about human nature. Many kinds of materials can be used in sofa making, and its structure has tendency to be assembler program.Through looking for the new material, adopting such production technologies improving the sofa as the sofa dedicated device with strong points, etc., make the spare part standardize, standardize the easy production efficiency which improve the sofa and automatic degree of sofa enterprises. This text has made a concrete analysis of to the strategic research of sofa new product development in such aspects as market, famous brand, innovation and the discussion.Develop the localization that the new products should be considered the consuming groups, the price makes a reservation, market orientation, bring localization of the products within the market mechanism. In the fierce market competition, strengthen famous-brand consciousness, implement famous brand strategy and establish modern enterprises service consciousness, make the famous brand of standing sofa enterprises that the market examines, could bring about an economic advance, make enterprises establish in an unassailable position. It is the motive force of enterprise’s development that the form innovates with the technological innovation. In the design of the sofa, already should pay attention to the diversification, individualized of the variety , style, in order to meet demands of people. Should pay attention to the design of the part of the sofa and make and should be tried one’s best to standardize again at the same time, standardization, thus realize the diversification under the standardized prerequisite, fully meet individual character consumption’s demands.
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