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Restructuring and development of the Chinese sports newspaper

Author: JiFang
Tutor: HongBing
School: Fudan University
Course: Journalism
Keywords: Sports newspapers Media transformation Cross-media industry chain Cross-sector industry chain
CLC: G219.2-F
Type: Master's thesis
Year: 2008
Downloads: 212
Quote: 4
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Abstract


Since the beginning of the twenty-first century , in the case of high-speed development of the sports industry , a large number of sports newspaper they have defeated Southern Sports \Sports newspaper announced that due to severe losses ceased publication ; \This article aims to dissect the survival status of the Chinese sports newspaper , pointed to survival and development of the sports newspapers must take full account of the development and changes of the social system , the necessary transformation of its own functions and roles , and change the original to provide a single media products traditional profit model for distribution and advertising profits , using the media to their own advantage and marketing the results of the development of these years , to seize the opportunity of the rapid development of the sports industry market , integrated marketing resources through database marketing and new means to create new business as the main information plus services platform , to create a new profit model and space . This article will be in the context of globalization , through the analysis of domestic and international sports newspaper , focusing on \analysis and research , in order to provide new ideas and the necessary theoretical basis for the future survival and development of the Chinese sports newspaper .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China
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