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With the economic globalization, the industry of management consultation is developing in the real market economy in China. Mckinsey Co.,Ltd, as the typical multinational ,they have taken possession of chinese market. Facing the challenge of foreign companies, the domestic management consultation companies have made huge progress. Like Xinhuaxin Co., Ltd, Bedazongheng Co.,Ltd the excellent companies come forth in China. But almost the middle and small scale management consultation companies have some problems during their developing period, especially absent of strategic planning. Tianjin A Co., Ltd is a typical case, this paper take Tianjin A Co., Ltd as the subject investigated to analyse its internal and external environment .In the final , I will give the strategic planning. This text is totally divided into 5, chapter1 is introduction. It is mainly to introduce the background of this paper. At the same time, this part will introduce the research method and the frame of the paper. At last ,this part will give a chief introduction of Tianjin A Co., Ltd. Chapter 2 is to analyze the industry of management consultation, including the development history, operation actuality, foreground, bottleneck, the opportunity and risk .Chapter 3 will introduce the present situation of Tianjin A Co.,Ltd, its doctrine, tenet, mission, developing course, the industry position and its problem. Chapter 4is to apply the PESTD model, Michael E .Porter’s five forces diamond model to analyze the external circumstance of Tianjin A Co.,Ltd .This part will apply the theory of enterprise’s resource analysis, and the theory of enterprise’s ability analysis to research its internal conditions. Chapter 5 is to evaluate Tianjin A company’s advantage, disadvantage, opportunity and risk, and apply the BCG matrix to analyze its product combination. Using the value chain analysis, insure the increment part Of Tianjin A Co.,Ltd. In the end, the suggestion of implementation of strategic development is shown in detail.
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