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Problems and countermeasures of the development trend of China PICC Wuxi Branch

Author: ShengLei
Tutor: XieBaiSan
School: Fudan University
Course: Business Administration
Keywords: non-life insurance insurance industry strategy
CLC: F842.3
Type: Master's thesis
Year: 2008
Downloads: 91
Quote: 0
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Abstract


In recent years, with the rapid development of china economy, china’s insuranceindustry are facing an unprecedented period of strategic opportunities. The old marketpattern is constantly broken, more and more foreign invest or domestic insurancecompany are emerging. The market are facing fierce competition.As a largest and most famous no-life insurance company in china , People’s InsuraneCompany of China (PICC) has glorious history, but the market is in transition, in theface of fierce market competition, the pace of development has been slowed down,market share fell sharply, profits is declining, development of the company is facedwith difficulties.The author work in PICC wuxi branch and dealt with busines and management workin the past ten years. The paper set PICC wuxi branch as an example and start fromthe current situation and difficulties the company is facing now. After deep research,the paper reveals the challenges and problems the company confronted duingdevelopment, analyzes the causes of these problems; and then, using the relatedtheroies and combining with practical work, the detail measure of sloving the problemis raise by author for the reference to decision maker from PICC wuxi branch or otherinsurance companyThe paper is composed of seven chapter as following:The first chapter is introduction, pointed out the background and significance of thestudy, introduced a related insurance theoryIn the second chapter, the author compare the china non-life insurance market withdeveloped company through some important indicator and reveals the gap between it.The third chapter introduce the history of PICCThe fourth chapter introduce the market’s status, role and the brilliant performance ofPICC and PICC wuxi branchThe fifth chapter introduce the compitition environment and current situation ofdevelopment of PICC wuxi branch and point out the difficulties the company is facingFrom the sixth chapter to seventh chapter, the author analyzed the problems andchallenges company in detail that the company faces in bussiness development andcompany constrction , and points out how to slove the problem specificly.

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CLC: > Economic > Fiscal, monetary > Insurance > China's insurance industry > Insurance organizations
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