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China's 3G mobile value-added industry risk assessment of investment opportunities and value

Author: WangZuo
Tutor: YuYiHong
School: Fudan University
Course: Business Administration
Keywords: 3G Mobile value-added Venture Capital Investment Value Evaluation Model
CLC: F626
Type: Master's thesis
Year: 2008
Downloads: 511
Quote: 2
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TMT (Telecommunication Communication, Media Media, Technology technology) industry because of its special commercial value and development potential has been a long-term venture capital institutions to track and pay close attention to the key investment areas. In the era of Chinese 3G mobile communications industry, the mobile value-added industries was given a new cross-sector property, often wandering in the communications, media and technology (TMT) edges. China 3G mobile communications industry in recent years to the era of rapid development of mobile value-added industry has brought new opportunities: diversification, personalized consumer demand, market segments, new business model for the entire industry has brought a and a profit growth point. However, we must also admit that, from a macro level, the mobile value-added industry is one of the policy, economic, social and technological environment in both there is considerable uncertainty in the industry; the micro level, the mobile value-added industries under the various business (products and services) markets in different life cycle, with different ecological and commercial profit chain model. For venture capital firms, strategic investors, how great promise in the rapidly changing mobile value-added industries looking to have promising market segments, how good and bad in those market segments where the startups identify the real investment potential candidate enterprise? how each dimension analysis, evaluation of the potential mobile value-added industries and enterprises investment value? article will look here, thinking through these issues and analysis, try to explore the Chinese 3G era of mobile value-added industries risk evaluation and investment opportunities assess the potential value of enterprise. This study ideas: First, for mobile value-added industry's macro investment environment (including policy and legal environment, economic environment, social environment, technological environment) analysis and evaluation; later, the mobile value-added industries micro investment environment (including the degree of market concentration, ecological industry chain, business models evolving trends, growth prospects and other dimensions of market segments) for in-depth review; Subsequently, we tried in the previous macro and micro context of the investment environment, build our mobile value-added industries and enterprises for investment valuation model, The model for the venture capital investment and making assessment services can also provide a reference for other strategic investors; Then, we adopted the valuation model, select the mobile value-added industry in the typical enterprise (air network) for the actual investment case analysis , and its investment outlook forecast future market analysis; Finally, we are mobile value-added industries and start-ups venture capital for investment and enterprise development proposals.

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