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Tianjin Chemical Plant is an existing 68-year history of the old state-owned enterprises, and for decades after the ups and downs with the ups and downs, has now developed into a more than 8,000 workers in the post, the annual sales income of more than 2.6 billion yuan of state-owned large-scale chlor-alkali chemical companies. Face of the \structure and other issues become more apparent. In this paper, through the collection of a large number of market information, international, domestic chlor-alkali chemical industry status and future prospects for the development of the analysis, and SWOT analysis method to analyze the internal strengths and weaknesses of the enterprise development, as well as external opportunities and threats, enterprises study the development of positioning and strategic choice. Comprehensive analysis of Tianjin Chemical Plant on the coexistence of strengths and weaknesses, opportunities than threats should take SO (advantage - opportunity) strategy, WO (weaknesses - opportunities) strategy supplemented by a comprehensive development strategy combined development strategy, \EPVC existing key products to enhance the development of new products, and appropriately increase the scale, through years of adjustment and development, and gradually establish the pillars of the status of the newborn superior products as epichlorohydrin. Currently the epichlorohydrin facing excellent development opportunities, priority should be started as soon as possible epichlorohydrin yield projects. In view of epichlorohydrin yield the necessity and urgency of the project, the paper a more detailed study of the technology program of the project, site plan, raw materials and power consumption, public works conditions, technical and economic analysis and financial evaluation methods project a variety of technical and economic indicators and financial indicators, ranks countries on the transformation of economic growth mode and build a resource-saving and environment-friendly society development strategy, as well as Tianjin eco should shape the city's requirements, the project energy-saving and environmental indicators. After a comprehensive analysis, that the project is fully in line with the development strategy of Tianjin Chemical and product structure adjustment positioning and reasonable technical and economic indicators, the market prospects are very good, you should declare the record as soon as possible and commissioned the design, pay close attention to start the construction. Finally, recommendations on project implementation plan, human resources equipped and product market segmentation, and recommended to clearly analyze their own strengths and weaknesses, to avoid direct competition with the cost advantages of emerging enterprises, adhere to the \development strategy, through the development of epichlorohydrin, epoxy resin product line development special the PVC variety and EPVC, to strengthen technical cooperation with downstream users, highlight the \
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