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Manufacturing industry how to further enhance the competitive advantage through the provision of services

Author: YanBing
Tutor: JiangQingYun
School: Fudan University
Course: Business Administration
Keywords: Iron and steel industry Manufacturing Services Supply Chain Service Innovation
CLC: F426.31
Type: Master's thesis
Year: 2008
Downloads: 326
Quote: 0
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Abstract


As domestic traditional manufacturing enterprises , Baosteel Group in the second half of 2007 established a new round of development of strategic objectives : to 2012 , the formation of the scale of production capacity of 80 million tons ; Group company achieved sales of 50 billion dollars more than the total profit of more than $ 5,000,000,000 ; enter the world top three the Baosteel steel main business competitiveness ; become a large multinational group with independent intellectual property rights and international competitiveness . The development of the the Baosteel steel main industry , the powerful , the most competitive advantage in the marketing system support , Baosteel International Economic and Trade Co. , Ltd. (Baosteel International ) It is in this strategy under the guidance of their own business to focus on the domestic steel marketing system building , co- operation with upstream suppliers and downstream customers through logistics and information flow integration , together with the Group 's main steel industry work together to build a strong steel supply chain system with the ability to add value to work together to upgrade the main steel industry core competitiveness. Baosteel marketing system operated in the competitive environment of the current focus on marketing , not just products , but more importantly , operates the main steel business users , while Baosteel International 's products not only steel , but more importantly for different users personalized service. Therefore , in the iron and steel industry competition is steadily increasing in Baosteel implementation of the new development strategy to promote integrated operation today , Baosteel International focuses on a sustained marketing services innovation , market for the stage , to serve as their own , \to the user , enter the user into the whole process of marketing . This article looks at innovative exploration and practice of Baosteel International marketing services , and Baosteel marketing service system . The authors apply the theoretical knowledge learned in Fudan University MBA program , from innovative practice and problem analysis point of view , in-depth study of the Baosteel international innovative marketing services specific practice , and standing height of Baosteel to build a world-class enterprise , examine the current Baosteel International inadequacies in marketing services and proposed countermeasures and suggestions to further promote the level of marketing services .

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