Dissertation > Excellent graduate degree dissertation topics show

Shanghai Hitachi 3HP compressor marketing planning

Author: ZuoWeiBin
Tutor: SunYiMin
School: Fudan University
Course: Business Administration
Keywords: Air Conditioner Air Compressor Strategy
CLC: F426.4
Type: Master's thesis
Year: 2008
Downloads: 194
Quote: 0
Read: Download Dissertation

Abstract


Shanghai Hitachi Electrical Appliances Co., Ltd, as the premier leader of air compressor in domestic market, always holds the leading position with 20% market share in past years, however with the drastic competitive environment getting tougher, and quick increased capacity of air compressor in domestic market, the profit margin decreased quite a lot, to break through for product innovation is getting more and more critical for profit growth.A new project,3HP air compressor with twin-cylinder to replace the high end scroll compressor, was initiated in Shanghai Hitachi in year of 1998, and new product was launched to market in Y2001, the major content in this paper is to introduce how product promotion strategy was established for new product launch, meanwhile, as direct participator in the strategy making, I was involved in activities for 6 year market validation for the pros and cons of original market strategy.There are 5 chapters in this paper:Chapter 1 mainly focuses on industrial instruction of air conditioner and compressor in domestic and oversea market; we’ll represent the overall transfer of air conditioner and compressor from Japan to China in the end of the 21st century, which involves the overall introduction for project initialization, product development, product transfer and rapid growth of this industry.Competitive environment analysis, from perspective of enterprise background and air compressor industry that Shanghai Hitachi faced, will be topics in Chapter 2&3, two major impact factors including macro economy as well as real estate will be the focus, we also deliver a brief instruction for key competitor. Since the strategy plan in the paper was made in year 2000 to 2001, the major economic index mentioned in chapter 3 was based on the investigation in year of 2000.In chapter 4, we will analyze and figure out sales strategy to promote the new product-3HP air compressor with dual rotor product series, as sale strategy maker, I will represent in this chapter regarding how to conduct the market needs investigation, customers analysis and product strength and weakness analysis, and establish breakdown actions list to ensure new product to be launched to market quickly within limited years.As summary in Chapter 5, as strategy maker in milestone FY08, we’ll summarize the major accomplishments and area to be improved based on actual data from Y2001 to Y2008, which will provide successful lesson and learn for further promotion strategy.

Related Dissertations

  1. Research on the Attitude Controller Design and Control Strategy of High Altitude Platform,V249.1
  2. The Research on the Architectural Adumbral Method of Building,TU226
  3. The Research on the Design of Waterfront Open Space of Daowai District in Harbin,TU984.113
  4. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  5. Fuzzy Rhetoric Research of the Literary Language,H05
  6. Secondary art teachers and students, the status of the conflict and control countermeasures,G456
  7. Non - intellectual Factors in the vocational students in mathematics learning,G633.6
  8. Study on New Product Launch Strategy in Decathlon,F274
  9. XD upholstered furniture business strategy,F272
  10. The Research on Mixed-age Regional Activities Management of Kindergarten,G617
  11. Study on Cultivation of Speaking Skills of Pre-school Education Teachers,G652.4
  12. Study on International Development Strategy of Chinese Research Universities,G647
  13. Based on the New Curriculum Reform of High School Geography Teaching Strategy Research,G633.55
  14. Yunnan Natural Rubber Industry Development Strategy,F326.2
  15. Exploration of Soil and Crop Selenium for Development of Se-Rich Produce in Ruian, ZheJiang Province,S153
  16. Analyzes the Actuality of LT’s Competitive Intelligence (CI),F272
  17. On-line Monitoring of Performance Targets and Optimization of Control Strategy for Limestone Wet Flue Gas Desulphurization,X701.3
  18. Tianyu Development Strategy,F426.7
  19. The Research on Police Public Relations in the Crisis Events,D631.1
  20. The Current Running Conditions of the Government Hall and the Analysis of the Strategy,D630
  21. Research on Influence from INGOs’ Activities to Minority Regions,D633

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile