Dissertation > Excellent graduate degree dissertation topics show

A Case Study on the Customer Relationship Management of South China Network Power

Author: DaiTaiQing
Tutor: TianZhiLong
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Core Competitiveness Strategy Customer Relationship Management
CLC: F426.2
Type: Master's thesis
Year: 2010
Downloads: 125
Quote: 0
Read: Download Dissertation

Abstract


In the era of E-commerce, the increasing risk of losing advantageous position propels one company after another to make adjustments such as redistributing resources and readjusting working procedures, giving more weight to the market by investing more human power, material resources and financial fund and showing more concern about customers’experiences and feelings. Thus, the key strategy for a company to survive or even get further development under this circumstance is mainly about how to keep the customers by learning their needs and satisfying them.Customer Relationship Management (be abbreviated as CRM below), a customer-centered management strategy, can thus never be ignored. With the aid of modern information technology (IT), CRM can equip the enterprise with more powerful customer-dealing capability and thus bring out the maximum profits through the readjustments of its working procedures and organization structure. It is no wonder that CRM is a hot issue in the area of enterprise marketing and management and it is of significance for an enterprise to secure or even promote core competitiveness.There are altogether five parts in this paper. The first part is the introduction in which the author introduces the background of CRM and its current status. The author also introduces the research methods adopted in this paper: document analysis, comparison analysis and diagrams illustration. In the second part the author illustrates the basic model of CRM and then introduces three basic theories: the theory of Customer Life Cycle, the theory of Customer Value Identification and the theory of Customer Loyalty. In the third part the author first gives a complete introduction about South China Network Power, i.e. the enterprise in which the author works, from the following aspects: the enterprise’s development history, its organization structure, its product structure and its marketing models. Then the author gives a detailed analysis about the market environment of South China Network Power with the help of Michael Porter’s Five Forces Model. At last the author illustrates the significance of CRM to the South China Network Power. In the fourth part the author gives a detailed analysis about the South China Network Power including the enterprise’s CRM system structure, the interactional CRM, the operational CRM, the components of analytical CRM and its functions. In the last part after an assessment of the performance of CRM system in South China Network Power, the author provides some suggestions which could guide the enterprise’s practice in its future development.

Related Dissertations

  1. Research on the Attitude Controller Design and Control Strategy of High Altitude Platform,V249.1
  2. The Research on the Architectural Adumbral Method of Building,TU226
  3. The Research on the Design of Waterfront Open Space of Daowai District in Harbin,TU984.113
  4. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  5. Fuzzy Rhetoric Research of the Literary Language,H05
  6. Secondary art teachers and students, the status of the conflict and control countermeasures,G456
  7. Non - intellectual Factors in the vocational students in mathematics learning,G633.6
  8. Study on New Product Launch Strategy in Decathlon,F274
  9. XD upholstered furniture business strategy,F272
  10. The Research on Mixed-age Regional Activities Management of Kindergarten,G617
  11. Study on Cultivation of Speaking Skills of Pre-school Education Teachers,G652.4
  12. Guangzhou City College campus group dance of the popularity to carry out the first set of strategy,G633.96
  13. Investigation and Research about the Interest of Mathematics among the Rural Junior Middle School Students,G633.6
  14. Study on International Development Strategy of Chinese Research Universities,G647
  15. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  16. Research on Difficulties in Geography Learning for Senior One Students,G633.55
  17. Based on the New Curriculum Reform of High School Geography Teaching Strategy Research,G633.55
  18. The Analysis and Strategy Study about Chemistry Concept Teaching Engagement at the Beginning of High School,G633.8
  19. High School Geography Education Content and Strategies for Disaster Inquiry,G633.55
  20. Comparative Study of Clothing Brand Strategy Based on the Core Competence,F426.86
  21. Yunnan Natural Rubber Industry Development Strategy,F326.2

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile