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The Design and Realization of CRM System

Author: HuangYuPing
Tutor: YinYiLong
School: Shandong University
Course: Software Engineering
Keywords: Cooperative Work Customer Relationship Management Customer Relationship Management system Customer material datum
CLC: TP311.52
Type: Master's thesis
Year: 2008
Downloads: 432
Quote: 6
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Abstract


As the development of information technology, the client relationship management (CRM) is given more and more attention, with increased fund support and well exploited CRM system.In the recent years CRM with topic of cooperation is required by the market indeed. CRM, whose characteristic is little capital and much gains, is becoming recognized by most middle and small enterprises. The large number of middle and small enterprises have been the new increasing point and the cooperative application of CRM will be widely used in the future. The CRM software win the market by its utility. CRM is an excellent management platform for helping the manager practise the full management in the enterprises, with targeting to the client, circling for the management and marketing system, and integrating the all resources.Successful management and marketing method leads to the rapid growth of many middle and small enterprises. However, the continually increased personnel and organizations in management and marketing system makes the business management of enterprises much complicated. The leader now badly need to handle the cooperative CRM software, and increase his management ability and reaction ability toward to the market, finally achieving the continued and rapid profit growth.According the CRM idea, this article designed computer supported CRM system which aimed directly at middle and small enterprises, solved the existed incompatibility and provided a new idea for the cooperative work of CRM system. Detailed contents are as follow.(1) To introduce the background, concept, systematic construction, current situation and development tendency of this CRM study.(2) To describe the concept, application area and classification of CSCW, explain its system model and system construction, and analyze the feasibility of CSCW solving CRM problems.(3) To describe the system analysis, system design, and system implement of computer supported CRM system, detailed introduce each functional modules implement (such as consumer management modular, client management modular, service management modular, report form management modular, and so on ). In the CRM system the incompatible problems are solved by cooperative technology.

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Software Engineering > Software Development
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